The high-profile "I Am" campaign features fascinating, diverse Angelenos and established NBC's authentically local role in the community. My work for NBC spanned several markets (Los Angeles, New York, D.C., San Diego, and Miami) and helped launch a new identity for the NBC Local Media brand.
Copywriter & Co-Director.
This branded web series advertised the release of Devo's first studio album in twenty years.
"Something for Everybody" documents the typically private process of crafting and marketing the Devo brand, in which profound statements on art and business mix with the inherent absurdity of
We pitched a game-changing digital experience to Chevrolet. This elegant app serves up location-specific short films about American Life to users as they travel the open road. We concepted and developed over 20 different series, covering apple pie, baseball, and everything in between.
Creative & Copywriter.