NBC

The high-profile "I Am" campaign features fascinating, diverse Angelenos and established NBC's authentically local role in the community. My work for NBC spanned several markets (Los Angeles, New York, D.C., San Diego, and Miami) and helped launch a new identity for the NBC Local Media brand.

Copywriter & Co-Director.

I AM LA
I AM LA OUT OF HOME
BLACK HISTORY MONTH
I Am LA

DEVO

This branded web series advertised the release of Devo's first studio album in twenty years.

"Something for Everybody" documents the typically private process of crafting and marketing the Devo brand, in which profound statements on art and business mix with the inherent absurdity of
modern life.

Copywriter.

DEVO MAKES SOMETHING FOR EVERYBODY
DEVO MAKES SOMETHING FOR EVERYBODY
DEVO MAKES SOMETHING FOR EVERYBODY
DEVO MAKES SOMETHING FOR EVERYBODY
DEVO MAKES SOMETHING FOR EVERYBODY

CHEVY

We pitched a game-changing digital experience to Chevrolet. This elegant app serves up location-specific short films about American Life to users as they travel the open road. We concepted and developed over 20 different series, covering apple pie, baseball, and everything in between.

Creative & Copywriter.

Penny Welcome

FIREFOX

To coincide with the launch of Firefox 4, Mozilla asked us to concept four pieces of video content to generate awareness and excitement around the product launch. The result was a Masterpiece Theatre approach to modern fables about the benefits of open source.

Creative & Copywriter.

Firefox